Adam Parr is a British businessman and former chairman and chief executive of the Williams Formula One team.

Adam runs a venture capital fund with investments in the fields of machine-learning, bio-mechanical technology and social media.

He is Professor of Practice at the University of Western Australia and chairman of Oxford Semantic Technologies Limited, a spin-out of the Department of Computer Science at the University of Oxford.

Adam is the author of two books about Formula One: The Art of War – Five Years in Formula One; and co-author, with Ross Brawn, of Total Competition – Lessons in Strategy from Formula One. His academic study, The Mandate of Heaven — Strategy, Revolution, and the First European Translation of Sunzi’s Art of War (1772) was published by Brill in October 2019.

Adam was born in London in 1965. He holds a BA from Cambridge University and a PhD from University College London. During his 30-year career, he has lived and worked in Europe, Japan, South Africa and Australia. Today he lives in Oxford with his wife and two children.


Illustration from  The Art of War - Five Years in Formula One  © Adam Parr 2012.

Illustration from The Art of War - Five Years in Formula One © Adam Parr 2012.